MLM Opportunity Share vs. MLM Recruiting

Interestingly, I often hear marketing positioning statements (spin) about approaching the ’sales’ process in network marketing.  Many people simply do not want mention the dirty word, sales.  Curiously I wonder why and once asked, I give energy to discover an answer.  Selling in concept and action is much more intimidating to the average non sales person than sharing.

So, let’s get real and get real fast.  Business as in life is all about intention.  Keeping in mind our intention is to grow a business and our intention is to be in ‘integrity‘ as we grow our business, wouldn’t it be more powerful to come from a place of sharing precisely what is needed to grow the business?

Following our intention train of thought a step further, isn’t our intention to attract like minded individuals who also would like to grow a business?  Now, Network Marketing is clearly a relationships business and creating meaningful relationships is the core of a business, wouldn’t it make sense to create and nurture authentic relationship’s which will profitably benefit all parties to the relationship?

Being in integrity with our intention, (keeping to our word) would simply mean ’setting the stage’ with an accurate characterization of what actions are necassary to grow a business.  Replacing the word selling or replacing the word recruiting with sharing will not attract a solution to the core action of your business creation activities.

Attraction marketing and attraction prospecting, are fitting titles for what we in direct selling sales wish to do which is simply attract like minded people into our business so we can all grow personally and professionally.  I would propose investing in thinking time.  Thinking time will allow your to get very clear on the types of ‘business partners’ you wish to attract.  Attracting like minded people who semantically and literally understand the actions necassary to be successful will begin to attract business partners you want to be in relationship with.  Why waste valuable energy on cloaking your true intention?